Modelo de proposta de consultoria e guia de preços

Clients deciding whether to work with someone rarely just want a price, they want to see the thinking behind it: what's included, how the process works, and proof that this isn't the first project you've done. A number on its own, sent over email, tends to invite negotiation. The same number, presented alongside packages, process, and past results, tends to get accepted.

This template gives you that presentation ready-made: 78 pages covering everything from introducing your team and philosophy, to laying out packages and comparisons, to walking a client through how cooperation actually works, kickoff, stages, and what to expect next. It's built to be a fast way of presenting yourself and your business professionally, without spending days designing a deck every time a new client asks for pricing.

Since it's fully editable in Canva, the same structure adapts to a freelancer sending a single proposal, an agency standardizing how every new client gets pitched, or a startup that needs to look established well before it actually is.

• Instant digital download. Your files are available to download as soon as payment is confirmed, so you can start pitching clients right away; instant download items don't accept returns, exchanges, or cancellations.
• Canva compatible.
• 78-page pricing guide.
• Built for freelancers and agencies.
• Fully editable design.

Putting services and pricing into one document, instead of answering the same questions over email every time, makes it easier to land new customers faster.

A well-organized, professionally designed presentation stands out next to a plain price list or a one-off quote, which is often the difference in a competitive market.

The template is fully editable in Canva, no locked formulas or blurred placeholders, so changing colors, text, or layout takes minutes, and it works just as well printed as it does shared digitally.

With 78 pages to work with, communication doesn't stop at pricing either, cooperation stages and process pages set expectations with a client from the first conversation. That first impression carries weight: 94% of customers base decisions to work with someone on professional appearance and clear communication.

Here is the list of pages included in the Consulting Proposal & Pricing Guide:

• Title page & Table of content
• Summary of the strategy
• Three steps process
• Introduction & Meet the team
• How we work
• Kickoff checklist
• Product example + Products we offer
• Target audience
• Brand colors & Philosophy
• Current statistics/Market data
• Project timeline
• Brand information: SWOT, Sandbox
• Short-term and long-term goals
• Competitors
• Content analysis
• The brand wheel
• Content plan & Ads strategy
• Vision of content & Visuals
• FAQs
• Success story & Testimonials