Build a strategy that works
You’re sitting at your desk with a fresh cup of coffee, staring at a blank page. Sound familiar? Your business needs a marketing plan, but where do you start? Should you set your prices first, think about promotion, or refine the product itself? There are so many options that it’s hard to know where to begin.
In this situation, having not just a clear checklist, but a tool that brings your ideas together into a cohesive strategy can make all the difference. Our Marketing Plan Canva Template guides you step by step - from defining your perfect mission and vision, through market analysis, to budgeting and planning promotional activities.
Below, we’ll walk you through the key elements of the template, show you how to use it, and highlight what to focus on. You’ll see that creating an effective marketing plan can actually be enjoyable.
Let’s explore how it works and what you’ll get!
What you'll get
This Template is fully designed in Canva, making it easy to edit, customize, and brand to your business. With 58 fully editable pages in both A4 and US Letter formats, you’ll find everything you need - from market research and competitor analysis to budget planning, SEO steps, and 30-60-90 day development plans.
Every page is ready to use, so you can focus on strategy instead of layout.
Overview & company info
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Overview, mission & vision Statement
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Goals & objectives
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Company description & history
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Business model
Products & market analysis
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Products/services offered
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Market position & analysis
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Industry overview
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Market trends & opportunities
Marketing strategy & planning
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Marketing strategy & objectives
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Sales strategy & Production plan
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Budget planning
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30-60-90 Day development plan and Future planning
Financial planning
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Financial plan & budget
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Financial projections and Funding requirements
Extras
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SWOT analysis
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Competitor analysis
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SEO steps (8 pages)
Overview: Mission, vision, and goals
Every strong marketing plan starts with the basics - a clear sense of direction and purpose. In this section of the template, you’ll shape the core of your business:
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Mission & vision statement – Describe why your company exists and the bigger change you want to create.
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Goals & objectives – Set measurable milestones for the months ahead, whether it’s growth, visibility, or sales.
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Company description & history – Tell the story behind your brand and what makes it stand out.
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Business model – Show how your business delivers value and turns ideas into revenue.
💡 With ready-made Canva layouts, you don’t have to worry about design — just fill in your content and watch your plan take shape.
Example page from the Template
Products & markt analysis
This part of the template helps you clearly present what you sell and where you stand in the bigger picture:
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Products & services pages - Ready-made layouts let you highlight features, benefits, and unique selling points without worrying about formatting.
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Market position & analysis - Pre-designed comparison tables help you quickly map your strengths against competitors.
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Industry overview & trends - Use structured prompts to capture insights about where the market is heading.
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Market opportunities - Dedicated sections guide you in spotting gaps you can fill and areas where your business can grow.
💡 Because everything is built in Canva, you can drag, drop, and edit in minutes - turning complex analysis into a polished, professional presentation.
Example page from the Template
Marketing & sales strategy
This part of the plan is often the most extensive - and for good reason. It’s where theory turns into practice and your ideas start working in the real market. Without a clear marketing strategy, customers may never hear about your brand. And without well-structured sales channels, they might abandon their cart before ever clicking “pay.”
Strategy and objectives
This is where you map out your campaigns and communication channels - from social media platforms like TikTok and Instagram to more traditional promotional methods. With ready-made examples and layouts in the template, it’s easy to connect your ideas with concrete actions. Most importantly, you’ll see how each step contributes to the long-term growth of your business.
Sales Strategy
Here the focus is on how your products or services actually reach your customers. The template helps you organize sales channels, analyze their effectiveness, and choose the ones that align best with your goals. The result is a seamless process - from the first customer interaction all the way to checkout - that works smoothly without unnecessary friction.
Example page from the Template
Financial planning & budget
Every strategy should be backed by numbers-there’s no way around it. Without solid data, even the best marketing plan can remain just a collection of ideas on paper. That’s why our template provides a ready-made structure that helps you not only plan your expenses and revenues but also keep everything within realistic and safe financial boundaries.
Budget
Here, you’ll map out both costs and revenue streams. The template includes ready-to-use tables that let you organize expenses by category, such as advertising, software subscriptions, or influencer collaborations. At the same time, you can align them with projected revenue sources, like product sales, service packages, or subscriptions.
A well-prepared budget gives you a clear overview of your finances and eliminates the risk of unexpected gaps. This way, unforeseen expenses won’t cause panic-they’ll simply become another line item in your table.
Financial Forecast
Numbers never stay still, and a well-prepared forecast shows the direction your business is heading. The template’s pages allow you to plan growth projections, cash flow, and profits for the next 6–12 months—or even longer. This gives you a clear picture of the future and makes it easier to see how your marketing activities translate into real revenue growth.
Example page from the Template
Why this Marketing Plan Template works
It's simple, this isn’t just a document, it’s a complete toolkit for building campaigns, analyzing markets, and scaling your business.
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Structured framework: Step-by-step guidance ensures nothing is overlooked.
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Perfect for beginners & pros: Simple to edit but professional enough for clients or investors.
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Save time & impress: Pre-designed pages deliver a polished, consistent look.
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Flexible & practical: Works for any business type - startups, established brands, or freelancers.
With 58 fully editable Canva pages, including SWOT analysis, competitor research, budgets, and more, you’ll have everything you need to build a complete marketing plan.
Who is this template for?
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Entrepreneurs launching a new business.
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Marketing specialists refining campaigns.
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Consultants presenting structured reports to clients.
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Anyone who wants to plan, analyze, and grow their business efficiently.
Start your Marketing Plan today
Don’t waste time building layouts or worrying about missing sections. With our Marketing Plan Canva Template, you can focus on strategy, creativity, and results - while keeping your plan professional, polished, and ready to share.
