Explore the Etsy Store Audit Template
The Etsy Store Audit Template turns scattered listings, SEO tasks, and marketing notes into a smooth, visual system that makes optimizing your shop effortless. Every product, keyword, and strategy is laid out in one workspace, giving Etsy sellers a clear view of their shop performance without flipping between spreadsheets or guides.
Each audit task, keyword update, and completed step clicks into place, creating a sense of clarity and control.
The Audit tab provides a comprehensive checklist of 68 tasks to evaluate listings, SEO, pricing, and marketing. In Keyword Mapping, your main and long-tail keywords are organized for maximum visibility. Marketing tracks promotions and campaigns, while the Calendar keeps deadlines and launches on schedule. Product Planning helps you refine your offerings, and the To-Do List keeps every improvement actionable. The Overview tab gives a complete snapshot of your shop at a glance.
- Tasks are easy to follow;
- SEO and listings are clearly mapped;
- Marketing and updates become structured, visual workflows instead of scattered notes.
This template works for new Etsy sellers learning SEO, experienced shop owners refining strategy, or anyone wanting a clear, actionable roadmap to grow sales and visibility.
Listings, keywords, and shop strategy no longer feel overwhelming because everything flows naturally, allowing sellers to focus fully on improving their shop and connecting with customers.
- Instant Download - Access your template immediately after purchase via PDF link;
- Google Sheets compatible - Fully editable on any device with Google Sheets;
- 7 Tabs for Complete Audit - Includes Audit with 68 tasks, Marketing, Calendar, To-Do List, Keyword Mapping, and Product Planning;
- Pre-Built Formulas & Guidance - Automatic calculations and step-by-step instructions to optimize listings, improve SEO, and grow your shop.
1. It's a structured 360° shop evaluation
Get a complete overview of your Etsy shop: product listings, SEO, pricing, marketing, and customer interactions. Whether you’re just starting or already scaling, this template gives you the clarity to act with confidence.
2. Clearly set goals
No steep learning curve. Easy to navigate, while still reflecting strategies an Etsy SEO expert would recommend. Ideal for anyone wanting Etsy SEO tips without the overwhelm.
3. It's focused on growth
Every section is designed to help you improve Etsy SEO, attract more customers, and increase conversions. Think of it as your practical roadmap to better shop performance.
Who is this template for?
✔️ New Etsy sellers wanting to learn SEO for Etsy;
✔️ Experienced shop owners ready to refine their strategy;
✔️ Creators searching for reliable Etsy SEO tools;
✔️ Entrepreneurs aiming to grow sales through optimized listings and marketing.
Curious what’s inside? Here are a few examples of tasks from the Etsy Audit.
- Categorized listings: Organize listings into logical sections (e.g., earrings, rings, bracelets);
- Storytelling: Add narratives or inspiration behind the product to create emotional connection;
- Competitor keywords: Analyze top shops in your niche and note which keywords they use;
- Keyword-rich titles: Incorporate main keywords naturally into product titles.Long-tail keywords: Use specific phrases to attract niche shoppers;
- SEO & readability: Maintain a balance between keyword inclusion and customer-friendly phrasing -> Pairs well with SEO eBook;
- Alt texts: Add descriptive alt text to images to improve accessibility and indexing;
- Internal links: Link to other listings within your shop to guide customer navigation;
- And more
