Google Sheets SEO Checklist Template

Rank higher on Google in a few simple steps

This Checklist & Audit Template for Google Sheets is designed for anyone who wants to improve their website, build a stronger SEO strategy, and rank higher on Google, without feeling overwhelmed. It gives you a simple, organized system to manage technical SEO, on-page and off-page SEO, and track your progress.

Perfect for blog owners, eCommerce businesses, freelancers, and small business owners, this template helps you identify issues, fix them efficiently, and take actionable steps that directly impact your search visibility and organic traffic.

• Instant download: Access your Google Sheets file immediately after purchase;
• Google Sheets compatibility: Fully editable and customizable;
• 65+ SEO tasks with resource links: Step-by-step actions for better rankings;
• Professional layout: Organized, easy-to-navigate design for clarity and focus.

1. A complete system for better rankings

Plan, track, and manage every aspect of your SEO in one place. From fixing technical errors to optimizing keywords, you’ll always know what to do next.

• Stay consistent with a clear roadmap

2. Designed for all skill levels

Perfect for beginners and professionals alike, each task includes explanations and links to reliable SEO resources.

• Learn as you go and build real SEO knowledge

3. Works for blogs, eCommerce, and business sites

The checklist adapts to your workflow, whether you’re optimizing blog content or managing a large online store.

• Tailor it to your goals, priorities, and website type

Who is this Template for

This SEO Checklist & Audit Template is perfect if you want to:

✔️ Improve your Google ranking with a clear SEO plan
✔️ Manage technical, on-page, and off-page SEO in one system
✔️ Track backlinks, keywords, and website improvements easily
✔️ Build a consistent SEO strategy for your blog, website, or eCommerce business

💡 Did you know?
Following a structured SEO checklist can increase your organic traffic and visibility up to 3x faster than working without a clear plan.

Curious what’s inside? Here are a few examples of tasks from the Audit.

• Do a mobile search for your key landing pages. Are your landing pages mobile friendly?
• Find the primary keywords to target both short and long tail keywords, research what people want to know, make it easy to consume Set compelling title tags and meta descriptions, title tags are about 51-60 character (you can review the titles in Screaming Frog). The most important pages click-through rate indicates that the title tags are well optimized
• Check for pages missing titles and meta descriptions Download & Install Screaming Frog SEO Spider Open it and enter your website URL, click Start and wait for the crawl to finishGo to the "Page Titles" and "Meta Description" tabsSort by "Missing" to find pages without titles or descriptions
• The most important pages click-through rate indicates that the title tags are well optimized
• There is a significant amount of optimized and unique content on the most valuable pages
• The primary keywords are contained in the H1 tagsImages' file names and alt text are optimized to include the primary keyword phrase that is associated with the page
• Set an SEO-friendly URL slug, URLs are short (shorter URLs are better for usability)
• Add internal links to the new pages