PEST Analysis Template (16 Pages)

If you want a business strategy that actually holds up, you can’t just focus on what’s happening inside your own walls. You have to pay attention to what’s going on around you. That’s where the PEST Analysis Template really matters. It breaks the world down into four big areas: Political, Economic, Social, and Technological, so you can see what’s shaping your market and make smarter moves.

The Canva planner makes this whole process less overwhelming. It gives you prompts and space to jot down your thoughts, so you can actually sort out what’s going on outside your business. You’ll spot risks before they trip you up, catch opportunities you might have missed, and figure out how trends or new policies could change your game plan.

Check out also our similar 4 P's of Marketing and 4 C's of Marketing Templates

Launching something new? Running a small business? Or maybe you’re mapping out long-term growth? This template keeps you sharp and ready for whatever’s next.

It’s made for entrepreneurs, marketers, and strategists who want their plans rooted in what’s really happening.

With the PEST Analysis Template, you get a clear read on what’s shaping your world, and you can actually do something with that knowledge. No more guesswork, just smart, confident decisions.

• Instant download: Start using immediately after purchase; the PDF file is ready to download immediately after payment is received;
• PDF and Canva compatibility: Edit on any device with a free Canva account;
• 16 pages with layouts for effective PEST Analysis. Check out our 4 P's Strategy Template
• Pre-written content: Step-by-step guidance to help you plan your business.

Here’s what you get: a straightforward way to make sense of the world around your business. The template splits everything into four big buckets: Political, Economic, Social, and Technological factors. So instead of just guessing what’s coming your way, you’re looking at actual trends that shape your market, your customers, and your next steps.

The design? It looks sharp. Every page sits in Canva with a clean, modern vibe that’s easy to tweak. Change up the colors, swap out the fonts, move sections around.

The product pairs well with our 12-week planner

Most importantly, this keeps your strategy on track. Forget scattered notes and messy docs. You’ve got one spot to organize your research, capture your insights, and map out your game plan. Use it for team meetings, client presentations, or just your own brainstorming when you need to figure out what’s really going on in your industry.

Who’s it for? Pretty much anyone who wants to get ahead:

✅ Small business owners who want to check out the landscape before making big moves;
✅ Freelancers and consultants building solid strategies for clients;
✅ Startup founders planning for growth and spotting challenges early on;
✅ Business or marketing students learning how to analyze markets the right way;
✅ Entrepreneurs who want to stay ahead of trends and shake-ups (eEommerce, Shopify, Etsy, Payhip stores woners)

Pages examples from the PEST Analysis

1. Front page
2. Analysis design example 1
3. Analysis design example 2
4. Analysis design example 3
5. Analysis design example 4
6. Analysis of the Political
7. Analysis of the Economic
8. Analysis of the Social
9. Analysis of the Technological
10. Vision board
11. Future growth plan
12. Compare and contrast
13. Risk management
14. Resource requirements
15. Timeline framework
16. Notes